What We Do
SPURWEST Trading Company is a brand plus a store with a mission to provide quality apparel, fine leather goods, and twisted-ly unique products inspired by the landscapes and cultures of the wild west. We are a brand dedicated to the free spirited, wild at heart, and adventure seekers. Our style combines retro aspects of western culture with the rugged landscapes that call to our imagination.
The SpurWest Brand
The West represents risk, opportunity, adventure, the unknown. Whether people have traveled west in search of gold, a journey of self-discovery, or an adventure across its unforgivable terrain, all of them had one thing in common— chasing something that was bigger than themselves. Risks and uncertainty didn't turn them away, it drew them in.
What is your West? Maybe starting a new career path, learning to play that guitar tucked away in your closet, or taking a road trip with no set destination—the time is now. Spur towards those opportunities, risks, and adventures!
When we decided to change the name of our company from Spur Life to SpurWest, it was this mentality that pushed us forward. Was it risky? Hell yeah, and trust me when I say we gave it a lot of thought. But with high risk comes high reward, and we took the leap of faith. SpurWest is more than just a brand but a way of living. Think of it as a life motto to keep in your back pocket—reaching into that pocket whenever you need a little kick to “Spur” towards your “West.” Life is short my friends, so live it up, smile often, chase your dreams, take risks, love others, love yourself, and ultimately SpurWest.
The Origin of the "Spur"
Yeah it's is a little weird, funky, and rough around the edges, kind of like us it doesn't fit the standard shape. It dances to the beat of its own drum. Our "Spur" icon that you see on a lot of our apparel is where it all started for us, a small pencil doodle on a scrap piece of paper by a college kid with a dream of starting his own t-shirt brand. This hand-drawn "spur" represented the letter 'u' in the word SPUR of our logo for many years. Our logo now displays an updated version of the spur in place of the letter 'u', and although it no longer contains the hand drawn spur, we love seeing it as a shirt design because it reminds us of where it all started; a dream, a risk, and a chance taken.