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SpurWest is a brand with a mission to bring western style with a twisted-ly unique perspective to all walks of life. Quality is at the forefront of our efforts and we strive to bring a collection of products to our customers they'll feel proud to wear. Our aesthetic combines retro and futuristic aspects of western culture with the rugged landscapes that call to our imagination.
The West represents risk, opportunity, adventure, the unknown. Whether people traveled west in search of gold, a journey of self-discovery, an adventure across its unforgivable terrain, or to simply find a dream and a life of their own, all of them had one thing in common— chasing something that was bigger than themselves. When I found myself in the beautiful landscapes of the great American West, it was as if time stood still. Simultaneously, everything and absolutely nothing mattered at all. My wildest dreams were within reach, and my fears dissipated. Anything I wanted out of life was possible staring into an abyss of natural, beautiful land un-polluted by people, buildings, and modern society. Time stood still and the world was at my fingertips.
What is your West? Maybe starting a new career path, taking a road trip with no set destination, or simply being your authentic self, unapologetically—the time is now. Spur towards your West.
In 2020 during the height of the covid pandemic, we decided to change the name of our brand to SpurWest, and it was this mentality that pushed us forward. Was it risky? Definitely, and trust us when we say we gave it a lot of thought. We didn't let the unknown stop us and took the leap of faith. SpurWest is more than just a brand but a way of living. Think of it as a life motto to keep in your back pocket—reaching into that pocket whenever you need a little kick to “Spur” towards your “West.” Life is short my friends, so live it up, smile often, chase your dreams, take risks, love others, love yourself, and ultimately SpurWest.
Yeah it's a little weird, funky, and rough around the edges. Kind of like us it doesn't fit the standard shape. Our "Spur" icon is where it all started for us, a small pencil doodle on a scrap piece of paper by a college kid with a dream of starting his own apparel brand. This hand-drawn "spur" represented the letter "u" in our logo for many years. Our logo now has an updated spur in place of the letter "u", and although it no longer contains the hand drawn spur, we love seeing it as a shirt design because it reminds us of where it all started; a dream, a risk and a chance taken.